AITA for laughing at my sister when she asked me to invest in her cringe Esty “business”?

A sibling’s entrepreneurial dream crashed hard when their nearly 30-year-old sister, jobless and living at home, pitched a $20,000 Etsy “couture home decor” venture—think rainbow-flagged Chia pets and marked-up vases. Met with laughter and a brutal “I’d burn the money first,” the pitch turned into a family feud, with the sibling slamming her “s**tty art” and unrealistic hopes. Reddit’s torn: was the harsh takedown a needed wake-up call, or a cruel jab at a struggling dreamer?

This tale of family, ambition, and tough love dives into the messy art of saying no. Was the sibling’s mockery a fair reality check, or an uncalled-for roast? Jump into this Etsy drama and pick a side.

‘AITA for laughing at my sister when she asked me to invest in her cringe Esty “business”?’

My sister is almost 30, still lives at home and doesn't have a real job. She wants to become a successful Etsy 'couture home decor artist.' Basically she wants buy Made in China junk, decorate it and sell it at 900% markup. I told her Pier One already beat her to it and they're going out of business.

Faced with the reality she was going to have to get a real job, she 'reinvented' her 'business' as a 'social justice home decor art.' The junk (picture frames, vases, candles, wine bottles, baskets, Chia pets, pet 'fashion,' and gnomes) she wants to sell is going to be designed with rainbow flags, images of diversity, etc.

She thinks her 'art' will fly off the shelves but has no money to invest. My parents lied and said they're broke so she hit me up. She told me she needed roughly $20,000 to start and needed it quickly. That made me laugh. I told her I'd burn $20,000 than invest in her s**tty 'art.'

Dreams of Etsy stardom often outshine business sense, and the sister’s $20,000 ask for a markup-heavy decor venture screams risky. At nearly 30, with no job or savings, her plan to sell social justice-themed knickknacks lacks market research or proof of concept, justifying the OP’s refusal to invest. But laughing, calling her art “s**tty,” and invoking Pier One’s bankruptcy was a verbal gut-punch, not constructive feedback. The sister’s delusion needed checking, but the delivery turned a teachable moment into a personal attack.

Dr. Amy Edmondson, a leadership expert, notes, “Critiquing ideas constructively builds trust; mockery shuts down growth”. A 2023 Etsy seller survey found 80% of new shops fail within a year due to oversaturated markets like home decor. The sister’s $20,000 startup cost—wildly high for a craft venture—suggests naivety, but her enthusiasm could’ve been redirected with kinder guidance, like suggesting a small-scale test or business classes.

This highlights a broader issue: family and money mix poorly without tact. The OP could’ve declined politely, citing financial limits, or offered non-monetary help, like reviewing a business plan. An apology for the harshness, paired with a calm explanation of market realities, might salvage the relationship. The sister needs a reality check—perhaps a part-time job to fund a smaller launch.

Here’s what the community had to contribute:

Reddit’s crowd split down the middle, with some cheering the OP’s bluntness and others slamming the mean-spirited delivery. Here’s the vibe from the online jury:

TheDreadPirateJeff - YTA for how you handled that. Yeah, I also think it won’t go as she thinks it will, but you were a total a**hole in your response. You could have evenly, and cooly, and helpfully explained your view to her, but instead you dumped your derision on her.

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Wader_Man - YTA, the way the story is told. I agree with your decision to not invest. But why be so harsh? You could have come up with 100 reasons that you can’t spare any cash, or told her in a much kinder way that you don’t think this is a good business venture.

The way you did it, you sound like you ranted, and you simply wanted to hurt her. If you are trying to encourage her to leave home and get a real job, there are other ways to deal with that (and in any event you did not state that this was your intention).

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Astroman129 - Yes, YTA ❤️. You can just refuse and leave it at that instead of being an ass about it.. Edit: I didn't even know they were still making chia pets

[Reddit User] - NTA. As much as I believe in supporting family, your sister is being delusional.

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Dszquphsbnt - AITA for laughing at my sister when she asked me to invest in her cringe Esty 'business?' Does one even need to read the post to make this call? Forget whether it's a savvy and/or sustainable business idea. Whether it is or isn't does not an a**hole make.. However, YTA most definitely for this sanctimonious and judgmental title.

TrueLazuli - YTA. Not for not wanting to invest; it's your money and she's not entitled to it. But definitely for laughing in her face and telling her you'd sooner burn your money than help her do something she's excited about. If you're concerned that she's wasting her time, money, or effort, tell her so compassionately, but there's no call to be a jerk to her about it.

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bossyjudge - YTA. You could have just said no, didn’t need to be rude about it.

e-elegia - NTA. It sounds like your sister really wants this to be a get-rich-quick scheme and has no idea of how to run a business. It's not that her idea is necessarily awful on its own, but $20k to start a homemade craft business?

For someone with no demonstrated success and no management chops? Nope. It sounds like you weren't very nice about it, you didn't really have to call her art s**tty, but sis needs a reality check. Tell her to at least get an Associate's in business or something first.

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EC_Glaceon - NTA. In regards to laughing at her? Yeah, you were a bit of a jerk then. But it was justified. Tell her if you aren't a part of this business and she isn't giving you any profits, you don't have any obligations to fund it especially if she doesn't have a single dollar to her name.

topazlacee - YTA for how you told her and the condescending way you look down on your sister. She just has no common sense and $20k for an Etsy business is outrageous.. Edited.

These Reddit takes are spicy, but do they miss any nuance in this sibling showdown? Or is the OP’s stance a mixed bag?

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This Etsy pitch turned family spat is a raw look at where dreams meet dollars—and derision. The OP’s refusal to fund their sister’s lofty venture was sound, but laughing and trashing her “art” lit a fuse. Was it a justified reality check, or a cruel blow to a fragile dreamer? How do you say no to a family member’s bad idea without burning bridges? Share your stories or takes—what’s the best way to handle a loved one’s unrealistic hustle?

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